“The medium is the message” presently applies to 
every form of transaction, including housing and 
road traffic. The expressway becomes a parking 
lot, simply by putting a faster spin on the 
hardware of the motor car than it can 
accommodate. The satellite environment of the 
planet has put a new spin on the earth, 
transforming our vision of it. The satellites 
“scrapped” Nature, turning the planet into an art 
form as decisively as TV turned the movie into an 
art form. As soon as the planet became an art 
form we became aware of the universality of 
pollution. The rim spin of “inflation” creates not 
economic but psychic depression. At high speeds